Nobody cares what your business does

Why does your business or organization exist?

If you’re able to answer this question succinctly and in a manner that your clients and prospects “believe” in, your chances of success are improved dramatically.

Before you continue any further in networking and in the promotion of your business you need to understand the principle behind this Ted Talk from Simon Sinek. He outlines the common thread that ties together the most successful companies and partnerships and what it is exactly that separates them from the fold.

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Many of the businesses we come in contact with these days are discouraged with the ever growing sense that they have become a commodity with their service offering. You need to rediscover what lead you to get involved in your business to begin with so that you can make believers out of your prospects and clients.

No one cares about what you do; they care more about “WHY” you do it. 

Here is a link to the talk on Ted: Simon Sinek - How great leaders inspire action
Follow Simon on Twitter @simonsinek


Rocket Fuel

From time to time, whether your a leader in a boot-strapping startup, or a successful established business we all find ourselves needing some "rocket fuel" from time to time. This 5 minute video from speakers at GROW Conference is sure to replace any morning cup of coffee this week. Enjoy!

Would love your feedback on this video - and maybe some of your other favorite pieces of rocket fuel - Comment below!

Stop everything and start doing what you love

If you're like most of today's energized entrepreneurs and creators we have the privilege of working with you've probably already grasped the concept of this video. If you need a nudge in the right direction this is worth 3 minutes - my guess is you'll pass it on to someone pretty quickly. Get out there and do what you love and make a difference. 

"Better to have a short life that is full of what you like doing than a long life spent in a miserable way." - Alan Watts