Sassafras Bakery Thrives With Classic Flavors

Though it’s always fun to chase the latest dessert trends and flavor crazes, there’s nothing like returning to the classics: small batch cookies, homemade pies, tall glasses of home brewed lemonade and root beer. These sorts of classic treats are exactly what Sassafras Bakery serves to their customers at their Worthington store.

Like most local bakeries, the day starts early for Sassafras. “You get as much as you can in the oven right away,” says owner AJ Perry. Those ovens continue to turn out trays of muffins, cookies, chicken pot pies, seasonal fruit pies, and more throughout the day. It’s comfort food at its best: delicious, made-from-scratch, stick-to-your-bones goodness.

“I describe what I do as a classic American bakery,” continues Perry. “It’s a rustic modern [store]. It’s about comfort. Nostalgia.” You can find this blend of rustic and modern right on the Sassafras menu. For instance, Perry uses some of her grandmother’s recipes in her baked goods. She makes basic (but incredible) fudge brownies and blueberry muffins and an apple pie like you wouldn’t believe. They’re the sorts of things that might take you right back to your own grandmother’s kitchen. But Perry also integrates some more contemporary flavors and tastes into her menu. There are chewy chai cookies and caramelized onion and brie scones and a seasonal menu that brings a revolving set of produce and flavors to Sassafras customers.

This blend of the rustic, the modern, and the nostalgic is also tied together by the hickory countertops that Perry chose for her bakery. “I wanted something sturdy,” says Perry. “I just wanted that wood grain look, and I love how [AJ Studio] did these raw edges.”

Though these custom countertops from AJ Studio are only a small part of Perry’s business, they still do an important job for the bakery: they help to set the tone and atmosphere for the store, bringing that sense of nostalgia right to the forefront. Of course, they’re functional too. And if they’re sturdy enough to hold one of Sassafras’s signature mile-high slices of apple pie, then they must be getting the job done well.

Anxious to try one of the Sassafras original recipes in your own kitchen? Perry was kind enough to share her Aunt Parmelia's apple pie recipe with the world.

And don't fret if your attempt at Aunt Parmelia's pie doesn't turn out quite as you expected it to. You can always order a perfect version of it at Sassafras Bakery.

A Bold Look at Office Supplies

At Bold Hive, we think we have one of the best creative teams around. It’s something that make us pretty proud and excited. But what makes us even more proud and excited are the creative minds and entrepreneurs who make up our client base. Their talent is immense, their ideas ingenious, and their passion for what they do unparalleled.

Bold Hive’s partnership with the Robert Mason Company has given us access to the talent, ideas, and passion of store proprietor, Robert Mason Grimmett. Grimmett brought his unique perspective on office supplies and furnishings to Columbus after running a successful store in Ravenswood, WV for many years. (He’s got an amazing story behind his business too.) One of Grimmett’s many goals is to make purchasing office supplies fun and inspiring. To that effect, he carries not only a line of traditional office products but also a whole host of products from his own RM line. Whether you need a new pen or a hand-crafted, one-of-a-kind leather bag, Robert Mason Company is the place to go.


With current plans for store expansions, Grimmett has teamed with Bold Hive to help him launch the Robert Mason Company’s online store later this month. Recently, our photographer Kellie was on site in the German Village to shoot some of the signature Robert Mason lines of bags, journals, portfolios, and more. We think that these images do a splendid job of showcasing:

1.       Kellie’s knack for capturing products in a way that highlights their beauty and functionality, and

2.       Robert Mason Company’s gorgeous and durable office products.

Are you ready for the Robert Mason Company’s online store launch? Count down with us to Black Friday. You’re sure to be amazed—and inspired—by what our partnership has created. 

A Sweet Partnership With Pistacia Vera

Meticulous technique. Exacting attention to detail. An ardent devotion to perfecting the process behind the product.

You might think we’re describing the characteristics of a wood-worker, a painter, a sculptor, or a stonemason.

But would you believe that we’re actually describing the characteristics of the owners and employees of Pistacia Vera, one of the most beloved—if not the most beloved—pastry kitchens in Central Ohio?

As siblings and Pistacia Vera owners, Spencer Budros and Anne Fletcher, will be the first to tell you, crafting fine pastry is about more than flour and sugar and butter. It’s about more than sourcing the finest flour and sugar and butter (and chocolate and vanilla beans and nuts) in the land too.


To make the sorts of pastries and desserts that Pistacia Vera creates, you have to be willing to bring the patience and skills of a master craftsperson to the table. (Or in their case, you have to be willing to bring them to the kitchen counter.)

Take, for instance, the amount of time that it takes to craft one of their renowned macarons. Would you guess that it takes a few hours? Maybe an entire day at most?

Think again. It takes three to four full days to create those slight yet full-bodied, restrained yet flavorful French cookies for which Pistacia Vera is so famous. In fact, each one of their pastries and desserts is hand-crafted over a matter of days. During those processes, every member of the kitchen team pays exceedingly careful attention to timing, temperature, and measurement. In many ways, they are just as much artists as they are bakers and pastry chefs. Their kitchen is just as much a precision laboratory and art studio as it is a bake shop.

To this effect, Pistacia Vera’s passion for quality and detail might seem mind-boggling. Why so much effort if it’s “just dessert”?

If you’ve ever tasted one of Pistacia Vera’s pastries or desserts, however, you know that their creations are not “just dessert,” and you know that their passion is not for naught. Like many things in this world, an extraordinary product—even an extraordinary croissant—is often the result of extraordinary work. And lucky for us, Pistacia Vera’s work offers up extraordinary enjoyment.

At Bold Hive, we are deeply thrilled and honored to announce a creative partnership with Pistacia Vera. From website design and development to photography and video services to social media enhancement and copy writing, we will be complementing our particular love for technique, detail, and process with theirs.

Like the chocolate ganache between the two cookies of a macaron*, it’s a pretty perfect partnership in our eyes.

(*What, you didn’t think we could talk about Pistacia Vera without making you hungry, did you?)


The Competitive Advantage of Showing Up

Successful business leaders consistently choose the right ways to invest their time and energy. They leverage their strengths and align their teams to work fluidly within their line of business. In addition to having the best designer or product, or performing the best services, there are still supplemental habits that will set a team ahead of their competition. One such practice cited frequently by satisfied clients and effective businesses is that of showing up.


Showing up means arriving at the job site consistently to perform the work. It means being available to the client to answer questions and communicate through the process. It also means being humble and genuine, owning when you have missed your deadline, and making amends when necessary.

One might attribute their successes to advanced training or their team’s proficiency. New arrivals to the market (whether individuals or teams) sometimes suffer from hubris or entitlement by failing to parse critical business practices from non-essentials. The stories we hear regularly convey the same truth; that, rather than needing to be the most skilled craftsperson, or having a terrific training pedigree, business experience, or client portfolio, a more critical element to yielding successful business results is the manner in which you perform your work. Ie, showing up.

This certainly isn’t to say that job performance, pricing, communication, and problem solving aren’t essential skills on their own. Nor is it to say that a business will secure every client they engage. But, where a business might place the majority of their success and corresponding energy onto their product or service, placing value on showing up time and again will set a team ahead of the majority of their competition.

Maybe 25—40% of one’s expertise in their service, trade, or product will secure clients regardless of their auxiliary business practices. However, the feedback from our clients, and the response from colleagues and friends in their respective industries is that whatever the cultural and market inputs affecting work performed today, there remains an inconsistency between quality of work, and the manner in which work is done.

In Making Ideas Happen, Scott Bellsky shares a story about an incredibly talented furniture maker from Croatia who is gifted with phenomenal vision and craftsmanship. Various clients reported, however, that though they love his work and eagerly covet his products, his lack of timely delivery and “followthrough is the real problem.” It wasn’t his failure of skill, but his failure in serving the client well, that did him in.

 Courtesy flickr user cwwycoff1

Courtesy flickr user cwwycoff1

There are as many stories as there are businesses in the market. Several times clients have detailed the scope of their work and secured a contractor or company to complete it, only to begin the project and have no workers present. In other cases the majority of a job had been performed, but the contractor didn’t return to complete the work, nor to receive payment for work already begun! Others reported having hired out work but receiving nothing from the contractor after months had passed by. Lamentably, these stories aren’t merely from the creative-services sector where Bold Hive operates. They are derived from the Financial Sector to Construction fields, from Medicine to Faith-based work, and from small businesses to large national operations.

If this comes across as over-simplified, it is understandable. If this comes across as “One Easy Step to Out-Sell Your Competition,” don’t receive it so. The principle that we hope you’ll consider (and expect many of you have already) is that within the plethora of business success stories, seminars, and strategies, the axioms we most need to remember too often get pushed out of focus. While our team has a passion for fresh appeal and increasing productivity using streamlined tools and systems, we are also a team that understands that simple ideas don’t mean outdated thinking, nor do sexy trends guarantee success. In an increasingly hyperactive culture reinforced by increasingly hyperactive markets and media, the quality of your work and the clarity of your communication will be best reinforced and delivered to your customer as you show up and get the job done.

Have you found this to be true in your business? Let us know what practices or values have won and retained your clients! 

The Crest Gastropub

Something that we like to see is a business that’s proud to wear its “Ohio heart” right on its sleeve.

Of course, there are many other things ignite our excitement for business and brands. We love creatively designed spaces. We love brands that want to inject something wonderful, something unique Central Ohio’s many wonderful, unique neighborhoods.  We love a company who’s passionate about what they do.  And we especially love good food.

The Crest, Clintonville’s latest hot spot, blends everything that Bold Hive loves into their gem of a gastro pub. From a bar whose wooden beams and posts hail from barns across Ohio to a beer selection whose extensive list includes dozens of Ohio-based brews, The Crest indeed wears its Ohio heart on its sleeve.

Beyond this Ohio pride, the owners have also taken pride in paying attention to those little details that make any good business and brand great. Each floor beam, for instance, is marked with The Crest’s signature logo. The herbs and vegetables served on their menu aren’t just local—they’re grown right in The Crest’s backyard. And the menu boasts everything from the traditional (including a truly exceptional mac and cheese) to the unique and delightful (including a goat cheese and honey appetizer that we are still talking about after one of our recent visits).

Moreover, any sense of trendiness that one might infer about The Crest is complemented with the warm and comfortable ambiance of the restaurant itself. This combination of the new and the old, the trendy and the cozy, is something we particularly love about The Crest. 

So whether you’re out past the city limits or right in the heart of Clintonville yourself, it’s worth taking a trip over to Indianola to check out what’s happening at The Crest. You’re likely to find a buzzing crowd, you’re very likely to enjoy a delicious meal or libation, and you’re certainly going to find a local business that has excited the team at Bold Hive. 

Side note and disclaimer: We're currently putting the finishing touches on a great new website for The Crest - Can't wait to share it with you all! 

@boldhive: Pick your dish from the new gastropub in Columbus - The Crest. Deconstructed Salad, Fried Goat Cheese Balls w/Honey, Burger & Fries or Cured Meat Board. #food

Ohio State Photo Shoot

We can't think of a better way to spend an afternoon than hanging out on campus at The Ohio State University. By now you may be aware of the recent single source deal struck between the OSU licensing department and J. America after a competitive bid that was heavily pursued by industry heavy hitters including the Dallas Cowboys apparel arm. With J. America being based out of state they realized the importance of a local sales presence – that’s where the fun loving bunch at Kelley Sales Team comes in. KST is a group of folks that work directly with J. America to implement the OSU licensing program and stock the shelves of some of your favorite buckeye apparel retailers with a rotating myriad of designs and styles. We had the pleasure of working with them on this recent project and are seeing first hand the value they add to the equation for J. America and OSU in this historic agreement.

With all the new styles and designs to get into circulation it’s the perfect time for a photo shoot! The photos featured here are just a few of the thousands of designs that will be rolled out by J. America over the course of their current 10 year agreement with Ohio State. Needless to say you can stay tuned for a lot more pictures to come as it relates to OSU apparel!

Live Vote! Which is your favorite shot from the shoot?

@boldhive: What's your favorite shot from our recent Ohio State photo shoot? #photography #fashion #college