Three Reasons Why You (Yes, You) Need A Blog on your Business Site
“Do I really need a blog for my business website?”
“Isn’t that going to be a lot of work?”
“Is it even worth the investment of time and, potentially, money?”
These are three questions that we hear often enough. Our short answers are: We think so! Maybe a little, but we can always help you out! And very, very, very likely, YES!
In other words, a regularly-updated blog filled with useful and interesting content can be a great investment for any business. And if you need any convincing on the matter, here are three big reasons why you (yes, you) need a blog on your business site.
You can demonstrate your company’s range and expertise.
Let’s say that your business specializes in bacon. (And what a delicious business that would be.) Your website’s home page probably showcases your location, your services, and any other information that is pertinent to your customers. Maybe you even have a cool tagline: something like “MAKIN’ BACON SINCE 1957.” (Okay, well maybe it’s a cool-ish tagline.) You likely have an about page, a contact page, and perhaps a page for your online store. You might even have an image gallery highlighting some of the key moments in your bacon-makin’ history.
That’s all porktastic. But now think: does your website really exhaust all of your vast bacon knowledge? Probably not.
You need to take those words, take that knowledge, and create your very own bacon business blog.
Or in your case, you need to take the words and knowledge that apply to your own business and create your own business blog. Because if you’re good at what you do, you have all sorts of ideas and tips and bits of wisdom that go well beyond what you already share on your website. And no one—current customers and potential customers alike—is going to know that you have all that wisdom unless you share it with the public.
A blog is a great forum for all of that wisdom-sharing. It shows that you’re an authority on a number of topics, and that’s never a bad thing when it comes to attracting new customers.
You can increase your website’s traffic.
How does that happen?
Well, it doesn’t just happen. It takes some work. But if you maintain a regular blog and promote your posts via social media, you will increase your website’s traffic. Let’s go ahead and call it the “Blog of Dreams”: if you build it, they will come.
First thing’s first: make sure that you share your latest posts on whatever social media networks you use. This gives your followers easy access to your blog, and thus to your entire website. You might not be the only one sharing these posts too. Every blog post you publish is something that someone else—or many someones—can share on their social networks. And the more your posts get shared, the more new visitors you’ll get on your site.
But the potential for all this new website traffic doesn’t just stop there. Think back to that wisdom-sharing I just mentioned. Let’s say our old bacon business has published a few blog posts on topics that span the following range:
- Curing bacon
- Bacon recipes for the Superbowl
- Ohio bacon producers
- The best bacon appetizers on local menus
- Bacon-themed greeting cards
Do you know what you have right there? You have five search terms that can bring brand new visitors to your website. And it doesn’t matter if each blog post’s readership dies off after a few days or weeks. The very fact that it’s there on your website means that it can continue to bring you traffic for months and even years to come whenever people search for those topics.
Better yet, each post is a way for you to say, “Hey, Google! Hey all you other search engines! I’m creating dynamic content on my website, so you should check me out as much as you can to see what I’m doing!”
Each post gives you another opportunity to show up in search engines. Need we reiterate that this is never bad for business?
You can gain a broader audience.
Your current customers already know your name and likely know your website name. They might type in your url whenever they need to remember your address or check out your list of services, but they’re probably not going to visit it regularly.
And your potential customers? Those people who probably haven’t even heard of you yet? How are they going to find your website?
One of the easiest ways to drive them to your site is to (you guessed it) maintain a regular blog.
Let’s go back to bacon, people!
All those times you share your posts via social media? Every time your bacon-loving customers share your posts with their bacon-loving friends, you’ve just expanded your reach to all those friends too!
All that vast knowledge and expertise that you’ve shared about bacon? Someone out there might be searching for it, and when your post pops up in their search engine, you’ve just reached them!
More shares, more traffic, more appearances in search engines: it’s all possible when you add a blog to your business site.
And this broader audience isn’t just a simple audience either. It’s an audience filled with potential customers, all who found you because of your business’s blog.