Nobody cares what your business does

Why does your business or organization exist?

If you’re able to answer this question succinctly and in a manner that your clients and prospects “believe” in, your chances of success are improved dramatically.

Before you continue any further in networking and in the promotion of your business you need to understand the principle behind this Ted Talk from Simon Sinek. He outlines the common thread that ties together the most successful companies and partnerships and what it is exactly that separates them from the fold.

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Many of the businesses we come in contact with these days are discouraged with the ever growing sense that they have become a commodity with their service offering. You need to rediscover what lead you to get involved in your business to begin with so that you can make believers out of your prospects and clients.

No one cares about what you do; they care more about “WHY” you do it. 

Here is a link to the talk on Ted: Simon Sinek - How great leaders inspire action
Follow Simon on Twitter @simonsinek